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AMRITHI DEVARAJAN

creative director + strategist

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2018 Leadership Summit

The 2018 Leadership summit was a 2 day conference held for the 600 leaders at Booz Allen Hamilton. The objective of the conference was to engage and energize senior leaders to accelerate our transformation journey and celebrate collective achievements and create meaningful connections.

The designs created throughout the hotel helped home in our message to create the future of Booz Allen—a champion of transformation who will help our people turn "what’s now" into "what’s next."

“Be the Future” intro video in partnership with Image Factory. All signage and fabrication in partnership with Dodge Chrome. Collateral print production at Westland Enterprises.

The Atlantic Festival

The Atlantic Festival is a multi-day event featured ideas from leaders in policy, law, education, business, nonprofit, and government arenas. The lineup included prominent speakers such as Stephen Breyer, Tara Westover, Kimberly Bryant, John Kerry, Emily Wiess, and many more.

Booz Allen Hamilton focused on the intersection of technology, innovation, and policy and hosted the event’s first-ever Innovation Zone, a street festival-style experience that featured panel discussions, technology demonstrations, networking receptions, entertainment, and more. The design concept was executed for this tent space including demos, video loops, social, panel backgrounds, ads and pamphlets.

3D renderings and final fabrication was built in partnership with Design Foundry.

Investor Day 2018

Booz Allen Hamilton has a unique perspective which garners an advantage over the competition. Our people recognize patterns and connections where others don't. This forward-thinking vision helps guide us toward innovation and sustainable growth.

The 2018 Investor’s Day took place at Convene in New York City. Demo Booth Fabrication in partnership with Dodge Chrome. Columns, podium and decal installs by Atlas Print Solutions.

Envoi Articles 001 Publication

Envoi was a premiere magazine to share how Booz Allen makes the world a better place and to tell their innovation story. The publication provided a curated collection of our best and brightest contributions to advancing the world. The direction allows articles to focus and feature the most impactful and engaging examples of the products we make, the challenges we solve, the solutions we provide and direction of growth. Envoi was available as an app or as a printed publication.

Print technique: 2 primary PMS spot color inks in combination with 4-color process on a paper. Print production at Westland Enterprises.

Booz Allen BARB

A mobile branded truck embarked on a 13-week journey to help create a memorable and efficient high-touch candidate and employee experience in key locations and used for recruiting and branding events, training space, and hacker/maker space.

Be Booz Allen Leadership Summit

The 2016 Be Booz Allen Leadership Summit was a two day summit which offered 600 of the client’s senior leaders the chance to reflect not on what they can accomplish, but on what they should aspire to achieve, together.

Our integrated media approach, from screen-projected visuals, SFX and lighting, to registration sites, collateral, branded wearables, hotel room keys and hotel installations, expressed the excitement of the journey and the spirit of their new values.

We employed design elements of lines, patterns, color, gradient, light, and more to create the visual identity, one that reinforced a style of improved clarity, directional optimism, presence, and a revived energy of legacy becoming future.

Innovation Center Experience

Booz Allen needed to rethink the way they approached talent, client, and partner experiences. Our design challenge was to build the experience of the space in a visual language and function the made real our underlying brand system and pillars

Envoi Articles 002 Publication

The second issue of ENVOI Articles is all about talented people. The Starts With Characters feature campaign highlights dozens of people who are making their imprint on problems that matter.

Investor Day 2017 Experience

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DE Summit Experience and Annual Report

The annual 2018 Directed Energy Summit, co-sponsored by Booz Allen and the Center for Strategic and Budgetary Assessments (CSBA), focused on the “why now” urgency of fielding Directed Energy weapons. More than 700 leaders joined in-person and virtually, representing the Office of the Secretary of Defense, Joint Staff, Air Force, Army, Navy, and Marine Corps, members of Congress, and the U.S. defense industry, to explore these themes and outline the path to placing Directed Energy capabilities in the hands of our warfighters.

Tasked with creating a brand identity and experience for summit, I devised a brand identity and design system that can easily update annually with new signature imagery.

Fabrication by Dodge Chrome and print collateral by Westland Enterprises.

Products and Solutions Identity and Style Guide

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Vineyard Vines Work

Pattern Designs, Lookbook tabs, Illustrations, and Catalog Design work.
Two line designs were created for the luxury clothing brand, Vineyard Vines. The Margarita design became a part of Vineyard Vines Classic Collection and was featured on neckties, cummerbund sets, tote bags, flip-flops, boxers, sashes, and belts. The Lime and Coconut design was sold for two seasons and appeared on assorted bags and neckties.

Participatory Design in the Public Sphere: Thesis

Participatory Design in the Public Sphere was a public art installation and thesis book created as part of a Graduate Thesis at Pratt Institute.

SXSW 2018 Experience

Booz Allen focused on technology immersion and how technology powers the digital citizen at SXSW 2018. Whether you are a creative, a scientist, a warrior or athlete, an explorer or thrillseeker, our technology powers your imagination.

SXSW 2019

Booz Allen Hamilton is calling on changemakers who are turning big dreams into industry-wide disruption. We believe new technology is illuminating pathways for a better tomorrow, and the convergence of innovation, empathy, and community will change the world.

The design concept is being executed for three different locations that will be displayed through demos, video loops, social, panel backgrounds, ads and demo cards, booklets and swag items.

PLEASE VISIT SOON FOR ADDITIONAL IMAGERY.

3D renderings and final fabrication was built in partnership with Design Foundry.

Estee Lauder Work

Package design work for Tommy Hilfiger's Eau De Prep 2013 line and the Michael Kors Summer 2013 line. .

Identity

2018 Leadership Summit

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The Atlantic Festival

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Investor Day 2018

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Envoi Articles 001 Publication

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Booz Allen BARB

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Be Booz Allen Leadership Summit

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Innovation Center Experience

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Envoi Articles 002 Publication

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Investor Day 2017 Experience

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DE Summit Experience and Annual Report

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Products and Solutions Identity and Style Guide

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Vineyard Vines Work

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Participatory Design in the Public Sphere: Thesis

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SXSW 2018 Experience

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SXSW 2019

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Estee Lauder Work

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Identity

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